Tracking switcher
Keywords:
tracking switcher, trackingcode, lead, sale
English Datum:
10.01.2010
verfügbare Sprachen:
Deutsch
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Tracking switcher are used to accommodate multiple tracking codes e.g. on the order page of a client, eliminating the need for the customer to change the website as soon as new code arrives. This is made possible by first creating a tracking switcher that is used to add all the tracking codes of various marketers as well as own tracking code. Therefore the customer must then only include a single code for the Tracking switcher and the Tracking switcher automatically ensures that on the target site if necessary  other tracking codes are being reloaded.

 

Create a tracking switcher

To create a tracking switcher click on the entry Other / Tracking switcher in the Administrations menu. In the middle area you will in the top part find a list of already created tracking switchers as well as on the bottom the field for editing and adding tracking switches. To create a Tracking switcher enter a user-defined name for the Tracking switcher (e.g. name of the client or the web site to distinguish multiple tracking switches) and click save. The newly created Tracking switcher will appear in the list above.

 

Add tracking switcher

To add a tracking code for a Tracking switcher, first click in the list of already created tracking switches on "related codes”. In the above right pane of the window will then appear a list of codes associated with this list and below the form to enter and edit the tracking codes. A Tracking switcher will only show the codes which are directly assigned and which are active. The following values can be stored for each tracking code:

Name 

Comments

Tracking switcher

Tracking switcher which this code can be assigned to

Name

internal name for this code; can be assigned user-defined e.g. Name of the advertising agency where the code originates from

Active

defines whether the code is active or not. Only code that is marked active will be delivered

Code

The tracking code itself. Here you can add the code that you have been supplied with by your marketing agency or from your campaign settings.

User/Website/ advertising space

Defines when the tracking code is being delivered: See instructions below.

Customer/Campaign

Advertising material

Defines when the tracking code is being delivered: See instructions below.

Advertisement

Defines whether the tracking code is competing with other code or not. Instructions below.

Allow Post View

Defines whether the visitor has to click on the advertising material (“No”) or if it is satisfactory to have seen it (“Ja”)

 

When is tracking code displayed

To a tracking switcher there can be virtually any amount of tracking codes be assigned to. Whether a tracking code is distributed depends on the particular combination of the following factors:

 

·         Active - Only code that is being set active is being delivered

·         User – Code is only being delivered if the customer has been on the website of the user before and there clicked on marketing material or rather has seen this.

·         Website – Code is only being delivered if the visitor has been on this website before and there clicked on marketing material or has seen this.

·         Marketing area – Code is only being delivered if the visitor has been on this website before and there clicked on marketing material or has seen this.

·         Customer - Code is only being delivered if the visitor has been on a campaign of a customer before and there clicked on marketing material or has seen this.

·         Campaign– Code is only being delivered if the visitor has been on a campaign before and there clicked on marketing material or has seen this.

·         Marketing Material - Code is only being delivered if the visitor has clicked on this marketing material or has seen this.

·         Allow PostView – Code is only being displayed if (“Yes”) a marketing material has been viewed or rather only if (“No”) it has been clicked on.

·         Display - if "all” has been selected, the code will be displayed whenever the other conditions are met. If “only one” was selected firstly all the codes are "collected" that have this status and where the remaining conditions permit a view of the code. Among all the codes that can be displayed and have a status of "only one" then only the one code is displayed whose click was done last or whose last insertion date has been done recently ( "Last cookie wins"). Important: All other code that has the status "all" and their conditions are met will be shown in addition to the "only one" code as well.

Placeholder
The code of the tracking switcher can freely be transferred many parameters. These are passed in place of & PARAMETER (Tracking switcher code) arbitrary parameters to the associated code. Please replace all occurrences of & PARAMETERS with an URL valid parameter sequence in the format & name1 = value1 & name2 = value2 & name3 = value3 etc. These parameter values passed to it within the linked code using the placeholder% name1%% name2%% name3%, etc. added.
Not to be used are only the placeholder "output" and "id". Example:

Code of the Tracking switcher

<script src="http://ads.adtiger.de/admultitrack.php?id=2&preis=33.45"
 type="text/javascript" language="JavaScript"></script>
<noscript>
 <iframe
  src="http://ads.adtiger.de/admultitrack.php?output=2&id=2&preis=33.45"
  width="1" height="1" scrolling="no" frameborder="0"
  marginheight="0" marginwidth="0"></iframe>
</noscript>

Link Trackingcode of the marketer with a placeholder

<img "src=http://www.vermarkterwebseite.de/lead.php?id=123&preis=%preis%" height="1" width="1" />

If Trackingcode is being delivered then in this example will show instead of %preis% the value 33.45.